About this project
From vision to design – the new generation of food processing machines
With the introduction of the Nuova i, JBT Marel presents a revolutionary new generation of primary food processing machines. This intelligent, data-driven solution elevates poultry processing to a fully realized Industry 4.0 system.
We supported JBT Marel in this innovation by developing the design vision for this new machine generation. We created a powerful and distinctive design language that reinforces the high-quality, innovative, and smart character of these machines.
The result: a distinctive, future-ready design that visually communicates intelligence, efficiency, and hygiene.
Client: JBT Marel Corporation
